Fusion Clothing – the Ukrainian brand of streetwear clothes since 2012.
We had to develop a symbol that displays ‘subculture’, ‘tribe’, ‘crew’ (literally the brief was about ‘belonging to a family and lifestyle’). When someone sees #fusionclothing, it admits that this is something much more than just a streetwear.
The result turned out as a flag consisting of contrast graphic elements (line and star) and combining the capital letters of the FC brand name. Strong and easy-to-understand image.