Following a series of posters for the Interschool,
we started the developing process of an identity system.
When creating a logo, we didn’t want to overload it,
thus using a simple graphic element we wanted to give it
a figurativeness and meaning. In this case, the “slash”
gives the logo a “media quality”, and associates it with
something digital and hints at the process, ideas and actions.
The main focus of the concept is the slogan, the task of which
is to convey the idea of a continuous process – “Learn. Change. Create!”
As the result we developed a clean, clear, and accessible style.